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84 Havemeyer Lane | Old Greenwich CT 06870 | 203.637.7006
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| CLIENT |
| MIT Technology Review. |
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| PROJECT |
| Advertiser Acquisition Direct Mail for MIT Technology Review Magazine Comp. |
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| CONCEPT |
| The campaign brought the magazine's affluent, influential audience to the attention of prospective Technology Review advertisers. The direct mail comp component comprised of a piece that someone would handle and read to communicate the degree to which technologist and investment bankers crave the magazine's content which informs them of new even before the IPOs come out. The reader had to put the piece together and hang it. |
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RECENT PROJECTS | COMPS 
